All we're saying that they're doing is that they changed Bud Light and that Miller Lite still has more taste. We need to be very diligent in protecting our taste claim.

Anytime we can outpace the overall growth in an important market like Wisconsin, our home state, it's a good thing.

We need to get control of our brands back.

We are comfortable with the audience makeup of the shows during which we choose to advertise our programming.

He's a fun an engaging personality. He has the right tone and voice to match the spirit of this event.

Certainly, Steve made a mistake that he shouldn't have, but that doesn't impair his ability to be an effective lobbyist. We are happy with his work on behalf of Miller Brewing Company.

We're glad that the King of Beers finally came clean about its long-term strategy of getting bigger and bigger by making the taste of Bud Light smaller and smaller.

We've said all along that we are stepping up our marketing capabilities. We're thrilled to have someone with Woodward's background and experience. She's a big hitter.